Giving your site a name after your domain may seem obvious to some of you, but you'll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name. Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your URL (ie, web address), they'll Imagine if your business (or website) is called "Acme", but somebody else holds that domain name. Instead, you have some obscure domain name called, say, "mybusiness.com". What happens when your customers, recalling that Acme has a product they want, type "www.acme.com"? They'll end up at your competitor's website. One lost sale. In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your...