People say all the good domains are gone. I agree. All the good domains, for the most part, are registered right now. You’re not going to be able to go to GoDaddy.com, or whoever your favorite registrar is, register 50 domains and think you have your lottery ticket.
There’s actually more of a science to this. It’s no longer the guesswork speculation of the old days. There’s a difference between the fact that you can’t register new domains now and the fact that there are still good domains available, right?
There’s actually more of a science to this. It’s no longer the guesswork speculation of the old days. There’s a difference between the fact that you can’t register new domains now and the fact that there are still good domains available, right?
Essentially, there have been millions of domain names registered over the last 10 years or so. Every year, a lot of those domains come up for renewal. Some people will chose to renew them and some people will not.
This marketplace is so poorly understood. People don’t really understand what makes a domain name valuable and what doesn’t. They let their domain names expire. They choose not to spend the $8 to renew a domain.
Somewhere between 15,000 and 70,000 domains expire every day. That’s a huge amount of domains that are coming into the aftermarket every single day. Most of those are not valuable domains. But a thousand or more that become available every single day have existing traffic and linking structures that make them valuable.
A lot of them are just domains that nobody ever did anything with. They bought them a long time ago. Maybe they thought they would build a website and just never got around to it.
Within that group of tens of thousands of domains, there are some fantastic names. Literally as soon as some of them come into the aftermarket, people will spend $100,000 to acquire them. In fact, there was one this week that went to auction and the buyers paid over $100,000 for it.
Now imagine the person who had that domain. For $8, they could have renewed it. Instead, they let it expire and the marketplace said, “Hey! That domain is worth $100,000! Somebody had this, but they did not understand its value and they let it go.
There are a lot of things that make domains valuable, but the key thing from my standpoint is its traffic. If a domain gets traffic right now, it’s valuable.
This marketplace is so poorly understood. People don’t really understand what makes a domain name valuable and what doesn’t. They let their domain names expire. They choose not to spend the $8 to renew a domain.
Somewhere between 15,000 and 70,000 domains expire every day. That’s a huge amount of domains that are coming into the aftermarket every single day. Most of those are not valuable domains. But a thousand or more that become available every single day have existing traffic and linking structures that make them valuable.
A lot of them are just domains that nobody ever did anything with. They bought them a long time ago. Maybe they thought they would build a website and just never got around to it.
Within that group of tens of thousands of domains, there are some fantastic names. Literally as soon as some of them come into the aftermarket, people will spend $100,000 to acquire them. In fact, there was one this week that went to auction and the buyers paid over $100,000 for it.
Now imagine the person who had that domain. For $8, they could have renewed it. Instead, they let it expire and the marketplace said, “Hey! That domain is worth $100,000! Somebody had this, but they did not understand its value and they let it go.
There are a lot of things that make domains valuable, but the key thing from my standpoint is its traffic. If a domain gets traffic right now, it’s valuable.
Think about all the products that you sell online. You couldn’t sell any of them if you didn’t get traffic. If you get more traffic, you’ll be able to sell more of them.
Any business online will have greater success if they can increase the quality and quantity of visitors they get.
The fundamental commodity is that highly targeted visitor. That’s the commodity that some of these domains have. If you can zero in on the domains that have that highly targeted and highly qualified traffic, then you’re tapping into a goldmine.... Read More
Any business online will have greater success if they can increase the quality and quantity of visitors they get.
The fundamental commodity is that highly targeted visitor. That’s the commodity that some of these domains have. If you can zero in on the domains that have that highly targeted and highly qualified traffic, then you’re tapping into a goldmine.... Read More
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